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Senior product designer with 18 years of experience, working embedded with product teams. I design AI-native and data-driven products, combining product strategy and practical AI capability to move from insight to shipped products faster.
I'm Niclas — a senior product designer with a Swedish background.
Previously trusted by Kahoot, DNB, Eika, Schibsted, Bisnode, Volvo Cars and the European Commission.
I take on a small number of projects each year, working remotely with ambitious teams. If you're building something meaningful, let's talk.
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Featured Cases
1.5B-user platform with 100k monthly signups but only 1% converting to paid. Led end-to-end UX research, identified drop-off points, tested 5 concepts, iterated to a winner.
Norway's largest bank. Designed AI-powered micro-saving flows, gamification and full design system across iOS and Android. Coordinated across 75 people.
Norway's second largest banking group, 80 banks, 1M customers. Built ENGINE service design framework. Replaced 20+ legacy platforms with one unified SaaS.
Next-gen insurance built on ML predictive risk models. Led product and design end-to-end, Scrum Master and interim PO for dev team of 9.
Cookie consent across ~85 products in Norway, Sweden and Denmark. Set design direction, led concept testing, ensured WCAG compliance across 13M+ daily users.
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About
I'm Niclas — a senior product designer with 18 years of experience, based between Sweden and Italy.
I've spent my career working embedded with product teams across Scandinavia and Europe — helping companies like Kahoot, DNB, Eika and Schibsted ship products that actually move the needle.
My focus for the last few years has been AI-native product design: not just using AI tools to work faster, but designing the experiences where AI is the core of the product.
I work remotely with a small number of clients each year. Scandinavian work ethic, European timezone.